Jimei Kids ‘R’ Kids kindergarten brand was born in the United States in 1961, which has gone through more than half a century. Over the past 60 years, kids' R 'kids has established more than 170 kindergartens in the United States, covering 16 states. It is the first early childhood education institution in the United States to obtain the authoritative certification and advanced certification in the field of Education. In 2014, kids' R 'kids landed in China, bringing professional courses synchronized with American kindergartens to China. Case kindergarten has opened nearly 20 high-quality kindergartens in Beijing, Shanghai, Guangzhou, Nanjing and other places, committed to bringing high-quality child growth experience to Chinese families. Nurseries bring children not only a safe environment, but also meaningful education to help children lay a good foundation in knowledge, body and mind and education from childhood, and better integrate into society when they grow up. Therefore, in 1985, the brand of kids' R 'kids was officially born. The brand name comes from the suggestion of Pat's youngest daughter Darlene - "kids' R' kids" means "children are children", respect children's natural growth law and give children a learning and lifestyle more conducive to their growth. Mr. Pat Vinson believes that hugging can make children feel safe and happy, and then they can better turn on the switch of learning knowledge and exploring the world. Therefore, "hug first, then teach" is injected into kids' R 'kids as an educational concept.