As TikTok faces a potential ban in the United States, many American users are turning to Xiaohongshu, a Chinese social media app called RedNote, as an alternative platform. The shift is happening quickly, with the app rising to the top of the U.S. App Store charts in early January 2025. The migration comes as TikTok’s future remains uncertain, and users seek a new space to connect, share content, and build communities.
Paying 'Cat Tax': A Fun Digital Tradition
What is “cat tax”?
When Americans first arrive at Xiaohongshu, they quickly learn about the “cat tax.” This fun tradition involves users posting pictures of their pets, usually cats, to be accepted by the community. Those without cats share photos of their dogs or even rabbits. Pet pictures are a quick way to get attention and engage with others, and they flood the app’s feed.
TT refugees sharing pet pictures to pay “cat tax” on RedNote.
TT Refugees and Language Exchange
Many Americans—now called “TT refugees”—are turning to Xiaohongshu not just for entertainment but for a cultural exchange. Some Chinese users asked for help with English homework, like correcting essays and completing multiple-choice questions. In return, Americans are learning Mandarin, and some are even asking for help with math problems.
Chinese Netizen ask Americans for help with English homework.
Salary, Cost of Living, and Work Hours: The Big Questions
Some conversations between Chinese and American users focus on practical topics like salaries, the cost of living, and work hours. Americans are curious about life in China—asking questions like how much lunch costs, how affordable housing is, and if food is expensive.
People talk about salaries, living costs, and work hours on RedNote.
On the other hand, Chinese users are asking Americans about life in the U.S. They want to know things like, “How much does it cost to visit a hospital? Is medical care expensive?” and “Do you need to work two jobs just to pay rent?” These questions are sparking interesting discussions about daily life in each country and the challenges people face.
As TikTok’s future remains uncertain, Xiaohongshu is becoming a new home for many Americans, who are finding connections, sharing content, and embracing a digital community that feels less politically charged.
